Streamlabs
Role: Senior Copywriter
Client: Streamlabs
Agency: Catalyst
Creative Director: Rachael Morello
Executive Creative Director: Carlos Musquez
The Ask:
Develop a brand platform—identity, architecture, visual, and messaging—to bring the brand’s value proposition to life via a full-funnel campaign that addresses live streamers’ challenges and triumphs.
The Work:
I collaborated with strategy and design teams to create messaging for their entire Brand Book and crafted copious one-liners to be used for various headlines and banner ads.
In a delightful twist of fate (and thanks to badass Creative Directors), I also spent two arduous but glorious days on an LA set helping shoot a manifesto-style brand video that our creative team conceptualized and wrote. Man, I love this work.
Standout Copy:
The audacity to turn creativity into capital. Before lunch.
Think it. Tune it. Stream it. Rule it.
Own your passion. Create your universe.
This video won Platinum at the 2024 Muse Creative Awards and Silver at the 2024 American Advertising Awards. Woot!