NetApp

The Ask: 

Conceptualize and execute a full-funnel campaign to encourage cross-selling of NetApp solutions centered around ransomware and cyber resilience. Speak to a technical audience in an approachable, energetic way.

The Work: 

I collaborated with strategy/design teams to develop an overarching campaign theme and draft targeted copy for:

• Awareness/nurture emails

• Infographic

• Campaign landing pages

• Social media organic posts

• Banner ads

• Blogs 

Standout Copy:

We’re giving out lollipops and ransomware beatdowns. And we’re all out of lollipops.

Hey Ransomware—say hello to our little friend.

Ransomware happens. Be ransomware proof.