WOW!
Role: Senior Copywriter
Agency: Catalyst
Creative Director: Rachael Morello
Executive Creative Director: Carlos Musquez
Client: WOW!
The Ask:
Develop a creative concept and key assets that introduce WOW! as a new, local choice for business internet and communication services in the Seminole County, Florida area.
The Work:
I collaborated with strategy/design teams to develop a fun, vintage campaign theme and draft copy for:
Banner ads
Sell sheet
Sales pitch deck
Direct mail pieces
Standout Copy:
90s music—amazing. 90s technology—so very sad.
1989 faxed and wants its internet back. But first you have to fix the paper jam.
You wouldn’t wear your bangs like you did in 1985, so why use technology from back then?